Project Summary

I was approached by City on a Hill to create a teaching series promo video. This was the second time they were running the ‘Tough Questions’ series and I was given free rein on the creative.

Since the series was based around people submitting questions and those questions being grouped and voted on, I thought it would be fun to represent the questions as coloured blocks going through a kind of elaborate sorting machine.

I also wanted the whole animation to have a positive and fun vibe, even though it was about addressing tough questions.